The product moves forward. The sales conversation stays behind.
A founder described the pattern: her team kept coming back to the legacy product. They knew the pitch, knew the buyer, and knew how to close it.
Her newer, differentiated product opened the door to much bigger deals. But it meant selling to the C-suite—and most reps didn’t know how to start that conversation.
Founder-reported deal ranges, shared here to illustrate her team’s sales challenge.