Sales memory lives in people
The record is always behind the room.
Research
False facts spread faster than corrections.
Sales memory breaks before the deal does.
Thesis
You cannot train on the mess and hope it stays honest.
The system has to know who can vouch for every live answer.
Bad answers spread
A guess becomes follow-up copy.
Checked answers compound
One answer can be reused without losing proof.
Source notes
The record is useful only when someone owns the answer.
People hold context
Records drift
Owners create trust
Design partners